"This bow-legged, wrangler jean wearin’ cowboy struts onto the stage and announced that he was 'gonna do a little old school beat boxin’ tonight.'"
-Elizabeth Lawrence, Director of ROLL OUT, COWBOY
About 10 years ago, Elizabeth Lawrence saw North Dakota native Chris "Sandman" Sand perform his "mishmash of folk, hip-hop and country." She realized right away that he wasn't just some act but that he was a true artist, whose work was both poignant and intelligent.
"He had lots to say and the rhythm to prove it."
Sand says most of his songs emerge from a dissatisfaction with social policies or seeing people stand up against acts of injustice.
"I've always fought for the 'little guy,'" he says. "The 2011 political climate befuddles me, though. Part of the time I'm pissed and the other part I'm inspired."
What became of Sandman was a role as the "Rapping Cowboy," whose story includes quirky details, from his hometown of 120 people to buying a house for $1000 to most of his friends being senior citizens. Lawrence was convinced this was enough material from which to craft a
documentary that would be "dramatic and entertaining at the same time."
"I called Chris and asked if he’d like to participate in a documentary project about his life," Lawrence says. "He agreed. Destiny led me to Dunn Center, North Dakota three weeks later."
"Chris Sand's story is about one man's daily effort to make his voice heard. From Red States, to Blue States, from urban to rural, from the elderly to the youthful...ROLL OUT, COWBOY has something for everyone."
ROLL OUT, COWBOY screens SUNDAY Feb. 13th at 9.45pm with a Q&A and a live performance by Chris Sand.